At the 2020 World Culture Industry Forum held on October 28, Lee Soo Man personally introduced SM EntertainmentŌĆÖs rookie girl group aespa. He said, ŌĆ£I believe the moment ŌĆśaespaŌĆÖ is first introduced to the world, you will definitely experience new entertainment through their appealing story outside of their music, visuals, and performances.ŌĆØ Lee Soo Man then added, ŌĆ£IŌĆÖd like to reveal a bit of storytelling, the core of the aespaŌĆÖs content,ŌĆØ and unveiled the teaser video (from 1:41:00) featuring member Karina (Yoo Ji Min) and her avatar, ├”-Karina (My, Karina). The clip shows Karina communicating with her virtual avatar. The two would stream V Live together and even practice a choreography together. Regarding the video, Lee Soo Man said, ŌĆ£As you can see, aespa has artist members who exist in the real world. And there are avatar members who exist in the virtual world. The storytelling is about how they interact and communicate through the digital world, a space between reality and virtuality.ŌĆØ ŌĆ£They talk to each other and help each other. They also become friends and share information. They do things in their respective world and share what they do. They will also eventually be able to visit each otherŌĆÖs world. So please look forward to it,ŌĆØ he continued. In the released video, not only was the concept of the group revealed, but it also showed a glimpse into other members who are still veiled, drawing keen attention.
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